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It’s a moment of pride for us as two of our Brands. Aptech and Arena have been conferred as the ‘Brand of the Decade’ in the Education Space by Brand Advertising Research and Consulting Asia and Herald Global. ‘Brand of the Decade’ indicates the brands that have achieved consistency with brand equity over the last 10 years by making relevant changes and tactical shifts in order to retain their objectives. With innovations and ideations these brands have become successful in harnessing customer attention and ongoing loyalty to ensure growth.
The winners were selected by an extensive research which involved three phases. The first phase of research comprised of compiling and evaluating the industry reports. The brands shortlisted after the Phase I were examined through the in-depth primary survey conducted among the target audience. In the final Phase of research, the list of the brands was further scrutinized by the research agency.